New York's new hope talks about rocking pajamas to work and the rise of "individuality rap" in this behind the scenes interview.

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The New Generation of rappers defies easy labels. So if you think they're only defined by streetwear and sneakers, then like KRS-One said, you must learn. School's in session.

Tags: leaders of the new cool, Complex fashion features, the cool kids, b.o.b., the knux, wale, charles hamilton, the cool kids fashion, the cool kids style, hipster rappers, hip-hop fashion, hip-hop style, rapper style, animated videos, matt doyle